Mission of Caliuora is to revolutionize mental health support by providing personalized, AI-driven care that is accessible, effective, and stigma-free, empowering individuals to achieve optimal emotional well-being. To create a world where mental health care is proactive, inclusive, and seamlessly integrated into daily life, helping individuals thrive in high-stress environments.

Target Audience are Professionals, startup founders, managers, and expats facing high-stress levels. Urban residents experiencing continuous stress and burnout. Individuals seeking accessible, stigma-free mental health solutions, stress management and emotional balance in fast-paced environments, seeking tools to combat burnout and improve quality of life.

Visual identity is inspired by the cosmos, reflecting a sense of calm, wonder, and infinite possibilities. The nebula-like imagery in the provided images symbolizes the journey of self-discovery and emotional healing, while the color palette promotes tranquility and balance.

Regarding the description i made a moodboard, and list of the key emotional responses we need to test in our next steps.

Choosing color pallet wich should provide calmness and to be refered to the cosmic space i picked violet as a main color. Using tetradic color pallet i picked additional colors for a system support.

As a brand concept keeps in a mind also merch products, i sinchronized web color system with a panthone colors, wich are used for print.

To provide clearness, simplicity and as possible reduce cognetive load a choosed Helvetica as a main typeface. And also provided font hierarchy for a different screen resolution.

I created a Mascot, wich is human, animal, or object used to represent a group with a common public identity, such as brand name, transfering my hand-sketch into vector format, with a Figma softwhare.

Conduct a semi-structured user research to validate provided visual concepts.

Conduct a quantitative research to validate visual concepts with data.

➡️ Here you can view a Brand Book.

➡️ Here you can check out Caliora website.